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How Can Branded Corporate Apparel Improve Your Company’s Culture?

Investing in corporate apparel can have a big influence on your employees and your company’s work environment. It can improve employee morale and boost brand awareness among your customer base. But how exactly does corporate apparel do these things? Apparel creates a unifying effect among your employees for several reasons:

Apparel Provides a Strong Brand Identity

When you invest in corporate apparel, you’re using the visual language of logo design and color palettes to send a message about your company. The way your company’s apparel looks sends a specific message about the services your company offers and how it separates itself from its competitors. 

Because the apparel is communicating a clear brand image, it can influence how your employees feel about your company’s brand personality as well as its mission, values, and goals. When companies provide their employees with apparel, the employees are often more likely to buy into the companies’ values, mission, and goals, as well as the company’s corporate culture.

Corporate Apparel Design Is Flexible

While corporate apparel can refer to a strict business uniform, your company’s apparel can be as formal or casual as you’d like it to be. You can provide your employees with dress shirts or polos with your logo embroidered on them, or you can screen print customized designs onto T-shirts, hoodies, and baseball caps. How formal or casual your corporate apparel is depends on the kind of brand identity you want to build. 

For example, if you run a business with customer-facing employees and services, you may want to invest in employee uniforms. Uniforms present a united employee front to your customers and show them the colors and style you want to be associated with your company. On the other hand, if your company is more office-based and has a business casual dress code, you can provide more casual apparel that will help your employees engage with your company’s culture in a fun and positive way.

Apparel Can Unify Your Employees

One way you can unify your workforce through corporate apparel is by offering apparel that is not separated or stratified by rank. If your company is a space where you don’t need to identify employees visually (like identifying nurses and doctors in a hospital), you can provide the same types of apparel to managers and the employees they oversee. 

This can promote communication between the different levels of your workforce because management will seem more approachable when they wear the same clothes as their employees. More open communication and visual identifiers like corporate apparel will give your company culture a team atmosphere and brand identity design. When employees feel like they are part of a team, their company loyalty will most likely increase. If you plan on implementing corporate apparel in your workplace, take note of your employee turnover rate before and after you implement the apparel. You could see a positive difference.

Corporate Apparel Screen Printing

Marathon Sportswear is a screen-printing company in Chicago that can provide customized t-shirts and other apparel that will help you create a great company culture. We want to help you build a brand identity about which you can be proud of. If you have any questions about our products or services, or if you’re ready to purchase corporate apparel, contact us today.