Promotional items are a fantastic, cost-effective marketing strategy for businesses in all industries. The most effective marketing strategy is to use low-cost, everyday items as promotional tools. This ensures the consumer is always engaged with the brand’s identity as these items help increase the overall brand awareness.
When you think of business promotional items, you’ll want to utilize things that you would pass out at a tradeshow or other corporate event. Do you need help deciding which promotional items to order from Marathon Sportswear? Here are 7 inexpensive promotional items every business should have:
1. Magnets
Magnets are one of the most simple ways you can market your business while still sticking to a low budget. Not only are magnets inexpensive, but they are usually found sticking onto places people constantly see. The refrigerator, for example, is a place people usually stick magnets, meaning your brand will be seen every time someone is hungry. If you’re craving attention for your brand, a promotional magnet is a great place to start.
2. Pens
“Does anyone have a pen?” Pens are a fantastic marketing tool because they are used and exchanged daily. Whether you’re signing a check at the bank or paying the bill at a restaurant, pens are borrowed and traded more frequently than you could imagine. If you carry your business’s promotional pens with you, you’ll always be the one to lend a pen. In return, your brand will be remembered and shared every time that pen is used!
3. Coffee Mugs
Not only for the everyday coffee drinker, coffee mugs are key low-cost promotional business items. If you’re an avid coffee lover, a mug is a great gift from a company to represent its brand every time you use that mug! If not, coffee mugs also double as perfect pen and pencil holders for anyone’s desk. A helpful tip when handing out promotional coffee mugs is to fill them with candy and a promotional business pen.
4. Stationery
Stationery items are among the most important, cost-effective marketing items. You should be sure all of your important business information is presented on these promotional items. This includes your company name, website, address, phone number, and logo.
5. Calendars
“Let me check my calendar.” Calendars are used and viewed every day! Not only are they inexpensive, but they’re also useful. If you use calendars as a business promotional item, anytime someone needs to pencil in a doctors appointment or upcoming meeting, they will think of your business’s brand.
6. Reusable Water Bottles
How much water would you say you drink a day? The fact of the matter is everyone drinks water. Choosing a reusable water bottle as your business promotional item is a great choice because you know every time it’s used, your brand will be represented. Reusable water bottles are the perfect solution if you’re thirsty for brand awareness.
7. Apparel
Business apparel is one of the best, most cost-effective marketing strategies that one could utilize. Not only does promotional apparel help create a lasting impression, but it also reinforces a company’s culture. By wearing the brand, you’ll spread awareness about it everywhere you walk!
When you choose to have Marathon Sportswear create these promotional items, you’re choosing the best way to increase your brand awareness. Call us today to see what we can do for you!
