How to Design the Perfect Custom Summer T-Shirt for Your Next Event

When the sun is shining and the calendar fills with festivals, family reunions, company picnics, and outdoor fundraisers, there’s one item that can tie it all together: custom summer t-shirts. These shirts help your group stand out, build excitement, create keepsakes, and show off your brand or theme with pride.

At Marathon Sportswear, we’ve helped hundreds of Chicago-based businesses and event organizers create standout custom t-shirts for summer. We know what works, what wears well, and what makes a lasting impression.

Why Custom T-Shirt Printing Design Matters for Summer Events

For summer events, custom t-shirt s act as walking signage, branding tools, and souvenirs. Whether you’re hosting a charity run or a family BBQ, people notice a great shirt. It makes attendees feel connected and promotes your event long after it’s over. That’s why thoughtful design matters. From choosing the right colors to getting the fit right, each choice shapes how your shirt is received.

Picking the Best Materials for Warm Weather

Comfort is king during the summer. When temperatures rise, breathable and lightweight fabrics make all the difference. Here are some top choices we recommend for custom summer t-shirts:

Cotton: A classic for a reason. Cotton is soft, breathable, and affordable. Ringspun cotton feels exceptionally smooth and holds color well.
Cotton-Poly Blends: Blends add durability and reduce shrinkage while keeping things breathable. They’re great for events where attendees will be active or outdoors.
Tri-Blends: These blend cotton, polyester, and rayon for an ultra-soft feel and fashionable drape. They are perfect for company events or giveaways where style matters.

Designing Custom T-Shirts to Capture Summer Vibes

Creating eye-catching custom summer t-shirts starts with smart design. Summer is all about energy, color, and fun. Keep that in mind as you start planning your shirt.

Colors: Bright and cheerful colors work great in the sun. Think ocean blue, citrus orange, grass green, and sunflower yellow. Avoid super dark tones that absorb heat.
Typography: Choose fonts that are easy to read from a distance. Depending on your theme, go for playful or bold lettering. Keep it minimal to avoid clutter.
Logos and Graphics: Make sure your logo is prominent but not overpowering. Include event-related imagery like sunbursts, palm trees, or icons that connect with your theme.

Marathon Sportswear is here to help bring your vision to life with expert guidance, great materials, and precision printing. Check out our custom-t-shirt options.

Custom T-Shirts in Chicago

Plan Ahead: Timeline, Quantity, and Budget

Summer events sneak up fast. If you want custom summer t-shirts in time, it’s important to plan early. Here are some tips:

Finalize your design at least 3 weeks before your event.
Know your group size and order extras.
Set a realistic budget and share it with your printer upfront.

Marathon Sportswear Is Chicago’s Leading Custom Apparel Company for Your Next Summer Event

Marathon Sportswear is your partner for standout custom summer t-shirts in Chicago. We bring decades of experience, high-quality printing, and a love for helping events shine. Whether you’re outfitting a festival, fundraiser, or family reunion, we’re here to help you craft the perfect shirt for your moment.