There are many ways to maximize company brand awareness and bring in more customers. Learn if selling brand merchandise is a smart business move for your restaurant.
Your Loyal Customers Can Wear Your Customized Gear
Advertisements are everywhere we look. Billboards, websites, commercials, and phone apps find ways to sneak in company blurbs and displays to raise awareness of their brand. Your restaurant can gain more exposure too, in a less invasive but equally effective way. A company’s branding is vital to its success, especially for those in the food service industry. Strong branding increases curiosity about your restaurant experience and brings in new customers.
Branded merchandise is a collection of products that display your restaurant’s name or logo. There are multiple ways you can promote your company’s brand, and selling branded merchandise is a fun and feasible avenue that leads to more money and increased popularity among your community and beyond.
Learn What To Sell With Your Company’s Name or Logo
Different types of merchandise can be effective for businesses, depending on their industry. Pub frequenters and avid restaurant-goers may have a greater appreciation for branded hats and t-shirts, since these items are universal. Plus, they can be paired with virtually any article of clothing to complete a laid-back look for a night out with friends at their favorite pub.
Regardless, as a restaurant or bar owner, it’s important to continuously familiarize yourself with your customers. That way, you’ll develop a better idea of what products are most profitable for your company, since you’re confident that your customers are more likely to purchase them. Before making a decision, learn the advantages and consider the potential challenges of selling branded merchandise.
Pros of Selling Restaurant Merchandise
Selling branded merchandise can be extremely profitable. As a matter of fact, the successful distribution of company-customized shirts and hats could make a major contribution to your company’s monthly earnings. Not only will your earnings increase due to the money made from selling products, but it also generates free advertisement. When people see your customers sporting your branded merchandise, it sparks a conversation. Soon, word of mouth brings new people into your establishment, giving you the opportunity to wow them with the experience and win their loyalty.
Challenges Associated With Selling Restaurant Merchandise
Not every business venture is worthwhile for every company. There are some possible downsides to selling branded merchandise. If you’re noticing the demand for your products are low, plus you’re already not generating enough money to purchase inventory, then brand merchandising may not be the best idea for your restaurant. The lack of customer demand leads to money wasted instead of money earned.
Merchandise display could be another minor drawback. For smaller dining areas or tight lobbies, there’s no space to put inventory out in plain view without it obstructing traffic or taking up space needed for customers. If this is the case, consider reworking your strategy and decide whether selling merchandise should be prioritized or not.
Tips for Selling Branded Items
If you’ve decided to market your restaurant with custom t-shirts, make it exciting for your staff and customers. Put these few tips to the test to help you boost the sales of your line of restaurant merchandise:
- Host giveaways
- Offer discounts to those who purchase merchandise
- Have a BOGO sale (buy one get one free or half-off)
- Set up limited time offers to evoke a sense of urgency to purchase merchandise
Marathon Sportswear Has You and Your Customers Covered
Marathon Sportswear has over 30 years of experience, serving the Chicagoland area. We’ve worked with renowned apparel providers and numerous restaurant and pub owners and provided them with the best bar t-shirts for their staff and customers, alike. Our online custom t-shirt design studio offers you the convenience of creating from templates. Plus, if you have an original idea, feel free to let your creativity flow and bring your own bar t-shirt design to life with our user-friendly design studio. If you’re interested in brand merchandise, Marathon Sportswear is your headquarters for customizable, casual, and comfortable apparel for your customers.
