Promotional Items—What’s Most Effective and What Purposes Do They Serve?
Promotional Items—What’s Most Effective and What Purposes Do They Serve?
Do you want to turn heads at a trade show or public event? Perhaps you’re just hoping to spread brand awareness? Maybe you’re striving to build a clientele? Whatever your goals are, a high-quality promotional item can help you achieve them.
In this post, we discuss the effects of custom promotional gear and show you which items are best to give away.
Reasons for Small Business Promotional Items
Promotional items are low-cost marketing products used to draw in the attention of consumers. These resources are affordable and effective products that people usually gravitate toward. Whether you run a small or midsize business, a useful promotional item with your branding and contact information will help you stand out in a competitive market. The trick is to find a product that serves a purpose. Once you’ve found that perfect tool, add your own personal touch and distribute it in high-traffic settings.
Whether it’s a custom swag item or unique promo gear, it can help your business keep a competitive advantage.
Here are a few reasons that’s the case:
They’re More Exciting Than Business Cards
Business cards aren’t quite extinct, but they are gradually becoming antiquated. The problem is there are just too many business cards to collect. It’s easy to build up a pile of different cards in your wallet and drawers. How could you possibly sift through them all? And on top of that, they’re very easy to misplace. Why waste your money printing on hundreds of small pieces of card stock when people will just end up losing them anyway?
A promotional item is the perfect alternative to a business card. All you need to do is place your company’s name, logo, and contact information on the implement of your choosing. This is a great way to brand your business without having to stuff another business card in a customer’s purse or wallet.
They Increase Company Exposure
People tend to move away from products they don’t need, even if there’s no price attached. But if your customers believe they can find a use out of a product you have on display, they’ll happily take the time to check it out. That’s why it’s important to have your company’s design on all promotional items. Whether it’s a shirt, water bottle, or a phone case, customers will be reminded of your business every time they use your products. And be sure to display all promo gear in areas that generate heavy foot traffic. This puts your products in front of more eyes, which helps create more buzz around your business.
They Help Boost Brand Recognition
A good logo and branding strategy can have a monumental impact on a company. For example, think about the Nike swoosh or McDonald’s golden arches. Talk about game-changers. These logos are everywhere and recognized by billions across the globe. Clearly where you place the company’s logo matters. A promotional item is a perfect canvas to display this form of art. Whether it’s company swag, a writing instrument, or any other useful item, it’s important to showcase your logo where people see it every day.
The Best Promotional Items for New Clients
People always remember two important things: the quality of the customer service they receive and unique swag gifts. If you really want your company to stand out, it’s best to have a variety of custom-branded gear available for customers and partners.
You can’t go wrong with any of these options:
- Corporate swag
- Water bottles
- Coffee mugs
- Tech gear
- Office supplies
- Personalized hand sanitizers
- Tote bags
- Koozies
For more information about other popular promotional products, check out our recent blog to get more gift and swag ideas for your next trade show.
Call Marathon Sportswear for Effective Promotional Products You Can Trust
If you have a company swag idea, you can count on Marathon Sportswear to bring it to life. Since 1980, we have been Chicagoland’s premier provider of custom screen printing services. Our experts deliver promotional items for businesses all across the Chicago area. We turn orders around quickly to ensure you always have enough products to elevate your brand.
Contact us today to get started with a free quote.