Whether you’re a passionate fitness junkie or a new gym-goer, free gear is an excellent workout incentive for practically anyone.
The fitness industry is rapidly expanding due to the growing popularity of niche exercise trends like CrossFit and hot yoga, along with traditional fan favorites like strength conditioning and weight loss programs. There are a variety of opportunities to leave your mark in this fast-paced profession, but don’t expect that to be easy. According to the International Health, Racquet & Sportsclub Association (IHRSA), today’s health club market is worth more than $87.2 billion globally. The revenue is certainly there, but that’s only because the competition is so fierce.
Every year tens of thousands of new health clubs find their way into the industry, and there aren’t any signs of that slowing down at all. So how do you plan to get your business to stand out in such a highly competitive market?
Top Gym Promotional Products
One of the best ways to spread brand awareness and generate consumer interest is by incentivizing your customers with a great product. Here are 10 excellent promotional items that can help you get more people in the door:
Proper hydration is key—especially during exercise—and water bottles are staples in the world of fitness. Water bottles can be used as a canvas to promote your brand. Some of the most popular options include CamelBaks, YETIs, Blender Bottles, or any other stainless steel water bottles. Even placing a custom logo on a plastic water bottle can help turn some heads.
Arm Band Phone Cases
As a society, most of us have our phones on us at all times. An adjustable armband makes exercising with your phone safe and practical. Just slide the phone into the protective case and fasten the strap to fit comfortably around your upper arm. Users will be able to control their smartphones simply by pressing on the clear window of the band. Print your logo on this cutting-edge technology so gym-goers can represent your brand every time they use their phone at the gym.
Yoga Mats and Carrying Cases
This promotional item is the perfect addition for any gym, fitness center, or yoga studio. It’s best to have a collection of custom yoga mats and carrying cases ready for sale at the front desk. This makes it easy for clients to tote their items around while advertising your brand.
Hot and Cold Packs
Strenuous exercise often causes soreness and aching joints and muscles. It’s not uncommon for newer clients to walk away with some type of pain. A hot and cold pack can help your customers cope with the results of their hard work. Consider printing your logo on one of the many options from Aqua Pearls.
A customized duffel bag is a stylish container for customers to carry their exercise equipment. These portable bags are big enough to tote important items like towels, tennis shoes, clothes, toiletries, and more. The best part is that these bags are lightweight and easy to carry, which makes them a great advertising platform for gym-goers to sport anywhere they go.
A jump rope is an essential piece of cardio equipment in any fitness environment. Print your logo on the handle of the jump rope and have them ready for use at the front desk. This gives customers one more glance at your brand right before they enter their warmup.
Another great piece of equipment to sport your brand on is an elastic exercise band. Have personalized bands scattered throughout your gym. Each band comes in a variety of colors and sizes, so make sure you have your logo printed on each one. This equipment is comfortable to hold, flexible, and easy to use, making it the perfect tool to promote continuous exercise.
These are some of the most popular accessories in today’s fitness industry. A multi-functional pedometer keeps track of an athlete’s progress as it counts steps, miles traveled, and calories burned. Some even offer smart grip technology, which activates a heart rate monitoring system.
Hand Sanitizer Gels
No one wants to work out in a germy environment. Unfortunately, the gym can be a breeding ground for those germs. And even though there are plenty of antibacterial sprays and towels available, it’s always good to be extra cautious. Provide your customers with a personal-sized hand sanitizer gel bottle that displays your logo and brand name. This shows gym-goers you care about sanitation and their overall health.
This is a classic fan favorite. When you want to convince prospects to join your gym, it’s best to have some eye-popping swag on display. But T-shirts and flex caps shouldn’t be the only thing available. If you really want to stand out, make sure you have some fashionable pieces of apparel available for all occasions. Consider opening up a small shop with a wide range of branded apparel items like tank tops, sweaters, hoodies, shorts, yoga pants, hats, and other types of sportswear.
Elevate Your Place in the Fitness Industry With Marathon Sportswear
When it comes to screen printing, Marathon Sportswear is the gold standard. We are your leading source for custom promotional items. If you’re looking for high quality products to boost your brand, our experts will have all the answers you need. We’ll be there from design to print to help you gain the exposure you’re looking for.